Archie Lyons, creative director, global brand strategy and activation for Caterpillar. Due to available memory at the time, level 256 experiences an integer overflow, and the right side of the board can’t be rendered,” explains J. “As a unique surprise at the end, we wanted to pay homage to the original game, in a way only Caterpillar could. Power Pellets represent the role Cat dealer services play in helping our customers overcome these challenges.”
“Challenges the ghosts pose to Pac-Man strike a unique metaphor for obstacles lurking around each corner of the jobsite. “These trials are designed to surprise and delight our customers and prospects, as well as people outside our industry,” says Victoria Keese Morrissey, global marketing and brand director for Caterpillar. The trail recreated a Pac-Man gameboard – at 19,040% its original size on the classic screen – and then had remote controlled Cat 236D3 skid steers taking the parts of the four ghost and the hungry, yellow lead character. Now the OEM has returned to the series with a ninth instalment – this time with a little help from an arcade game classic.Īs Caterpillar celebrates its 95th anniversary and Pac-Man its 40th, the two iconic brands came together for Cat-Trail #9.
#Real life pac man trial#
Caterpillar’s original eight Cat Trial videos have clocked up over 18 million views on YouTube.
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